We want to help people adopt and maintain a challenging, life-changing regime.

Our Mission

We want to make it easier for people to adopt a low-carb lifestyle; curbing the effects of diabetes and minimising the need for medication, enabling weight loss without feeling hungry, and promoting general good health with low-carb staple foods.

The low-carb lifestyle has been proven to be effective at bringing diabetes and other chronic conditions into remission, aiding significant and sustainable weight loss and restoring good health and vitality. However, the lifestyle needs to be maintained to ensure the continuing benefits. We aim to build up a following of loyal customers to support their low-carb lifestyle for the long term; helping people with the practicalities of adopting and maintaining a challenging, life-changing regime.

Building upon first-hand experience of successfully implementing a low-carb lifestyle to combat type 2 diabetes, we aim to become a thriving online marketplace; a trustworthy source of products, ingredients, knowledge, recipes and services for anyone interested in reaping the benefits of a low-carb lifestyle.

The Team

John Gardner

Chairman & Finance Director

Until recently, John was a founding partner in one of the leading accountancy practices in North Wales and has a long track record of innovative support for business development.

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Eryl Vaughan

Managing Director

In 2009, Eryl was diagnosed with type 2 diabetes, and after struggling for years to control the disease, he made a breakthrough in 2016 after adopting a low-carb lifestyle.

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Hilary Briggs

Operations Director

Along with her personal experience of adopting the low-carb lifestyle, Hilary brings 35 years of international industrial experience in management and engineering.

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Gruff Vaughan

Digital Director

Gruff ’s background is in content production, with 15 years of experience in digital marketing, commercial media production, web development, graphic design and copywriting.

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Sharon Betts

Nutrition Director

Sharon is a qualified Diet and Nutrition advisor and holder of the Ketogenic Diet Diploma (both with distinction).

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Gruff Vaughan

Digital Director

Gruff ’s background is in content production, with 15 years of experience in digital marketing, commercial media production, web development, graphic design and copywriting.

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Sharon Betts

Nutrition Director

Sharon is a qualified Diet and Nutrition advisor and holder of the Ketogenic Diet Diploma (both with distinction).

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