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Our key focus during the initial phase is to establish a core product range that we’ve been unable to find in UK supermarkets, comprising baked goods, low-carb ready meals and full-fat meat, that will provide customers with enough choice through a one-stop online shop to allow them to follow a low-carb, high-fat diet “on the go”.
"A core product range we've been unable to find in UK supermarkets."
The range will then be expanded and refined, driven by customer feedback and expert nutritional and medical advice.
Our proposed initial range to establish our presence in the marketplace will include a number of varieties of bread, cakes, biscuits, pasta and pizza.
Breads are a perfect vehicle for functional ingredients rather than empty calories. By simply switching a single staple food such as bread rolls or chapatis away from wheat flour, huge changes can be made to the nutritional balance of meals. Low-carb, high-fibre breads have minimal blood glucose impact, making them ideal for an everyday healthy diet and particularly appropriate for diabetics, weight-loss programs and low-carb dieters. They also taste great, giving them universal appeal!
We intend to take advantage of being an early-market entrant in an industry that we believe is ripe for change.
Ours will be less than 10%, based on a specially developed low-carb, high-fibre flour. Whilst it isn’t unique, it and products like it, are rare, and unavailable in UK supermarkets.
Understanding the need for utility and convenience, we're working with relevant suppliers to provide a wide range of high-quality, low-carb ready meals containing less than 25g of carbs per serving.
We’ll be working with local farmers to source high-quality, grass-fed meat to produce sausages, burgers and other favourite meat products that retain their natural high-fat content whilst excluding the usual hidden carbohydrates.
Utilising traditional breeds of free-range sheep, cattle, pigs and poultry, we'll supply customers directly with nutritious meat produced by age-old, non-intensive methods.